A friend of mine suggested that I read Nate Silver’s The Signal and the Noise: Why So Many Predictions Fail – but Some Don’t. If you don’t know Nate Silver, he’s a statistician who studied economics … [Read more...]
The Value of Digital Body Language Segmentation
Steven Woods, the former CTO at Eloqua, wrote the book Digital Body Language in 2011. The concept makes good sense, however I’ve been seeking to estimate the value of tracking and responding to … [Read more...]
One Chance to Make a Great First Impression with Sales
I’ll be traveling to Massachusetts on Monday to meet and spend the week with our new North American inside sales team. The team is completely new as we transitioned from an outsourced inside sales … [Read more...]
I hate content marketing
Yes, I said it, “I hate content marketing.” Why do I hate it? Because so much content marketing being SPAM’ed, posted and delivered these days is just so awful. When no one responds to their awful … [Read more...]
Good social media advertising
Good social media advertising invokes human emotions. It shouldn’t be about your company, what products you have, or what new promotion you’re offering today. It seems to me that only a … [Read more...]