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600px-Train_wreck_at_Montparnasse_1895

Winning Business with Big Data

A friend of mine suggested that I read Nate Silver’s The Signal and the Noise: Why So Many Predictions Fail – but Some Don’t. If you don’t know Nate Silver, he’s a statistician who studied economics at the University of Chicago and has an uncanny ability for predicting the outcomes of elections. In 2012 he correctly…

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Segmentation and Targeting

Digital Body Language

The Value of Digital Body Language Segmentation

Steven Woods, the former CTO at Eloqua, wrote the book Digital Body Language in 2011. The concept makes good sense, however I’ve been seeking to estimate the value of tracking and responding to perceived digital body language. If you think that digital body language is placing a smiley face or frown at the end of…

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Triggers

Using Triggers for Demand Generation

Sales people that I speak with want to know who is going to buy what and when. And why not, of course every good sales person wants to know who is going to buy what and when so they can go and sell it to them. Before a prospect engages with sales, before they enter…

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Content Marketing

Content Marketing- stack of magazines

I hate content marketing

  Yes, I said it, “I hate content marketing.” Why do I hate it? Because so much content marketing being SPAM’ed, posted and delivered these days is just so awful. When no one responds to their awful content, they spray even more in the desperate, yet hopeless attempt that someone will respond. The only response…

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Demand Generation

600px-Train_wreck_at_Montparnasse_1895

Winning Business with Big Data

A friend of mine suggested that I read Nate Silver’s The Signal and the Noise: Why So Many Predictions Fail – but Some Don’t. If you don’t know Nate Silver, he’s a statistician who studied economics at the University of Chicago and has an uncanny ability for predicting the outcomes of elections. In 2012 he correctly…

Continue Reading

sales-team

One Chance to Make a Great First Impression with Sales

I’ll be traveling to Massachusetts on Monday to meet and spend the week with our new North American inside sales team. The team is completely new as we transitioned from an outsourced inside sales team model to an in-sourced sales team at the end of the year. The entire team has been hired just within…

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Social Media

Pepsi Max commercial

Good social media advertising

Good social media advertising invokes human emotions. It shouldn’t be about your company, what products you have, or what new promotion you’re offering today. It seems to me that only a few organizations understand this well. Those that do understand are going to win more customers and the hearts and minds of their customers. Pepsi Gets an A+…

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