A blog on marketing innovation
A friend of mine suggested that I read Nate Silver’s The Signal and the Noise: Why So Many Predictions Fail – but Some Don’t. If you don’t know Nate Silver, he’s a statistician who studied economics at the University of Chicago and has an uncanny ability for predicting the outcomes of elections. In 2012 he correctly…
Steven Woods, the former CTO at Eloqua, wrote the book Digital Body Language in 2011. The concept makes good sense, however I’ve been seeking to estimate the value of tracking and responding to perceived digital body language. If you think that digital body language is placing a smiley face or frown at the end of…
Sales people that I speak with want to know who is going to buy what and when. And why not, of course every good sales person wants to know who is going to buy what and when so they can go and sell it to them. Before a prospect engages with sales, before they enter…
Yes, I said it, “I hate content marketing.” Why do I hate it? Because so much content marketing being SPAM’ed, posted and delivered these days is just so awful. When no one responds to their awful content, they spray even more in the desperate, yet hopeless attempt that someone will respond. The only response…
A friend of mine suggested that I read Nate Silver’s The Signal and the Noise: Why So Many Predictions Fail – but Some Don’t. If you don’t know Nate Silver, he’s a statistician who studied economics at the University of Chicago and has an uncanny ability for predicting the outcomes of elections. In 2012 he correctly…
I’ll be traveling to Massachusetts on Monday to meet and spend the week with our new North American inside sales team. The team is completely new as we transitioned from an outsourced inside sales team model to an in-sourced sales team at the end of the year. The entire team has been hired just within…
Good social media advertising invokes human emotions. It shouldn’t be about your company, what products you have, or what new promotion you’re offering today. It seems to me that only a few organizations understand this well. Those that do understand are going to win more customers and the hearts and minds of their customers. Pepsi Gets an A+…
Troy Herrera is a business to business (B2B) marketing professional responsible for global demand generation of high technology network communication products. He is the author of Hype and Buzz where his personal thoughts on topics related to marketing are expressed and he’s an occasional public speaker at industry events.
