Steven Woods, the former CTO at Eloqua, wrote the book Digital Body Language in 2011. The concept makes good sense, however I’ve been seeking to estimate the value of tracking and responding to … [Read more...]
Using Triggers for Demand Generation
Sales people that I speak with want to know who is going to buy what and when. And why not, of course every good sales person wants to know who is going to buy what and when so they can go and sell it … [Read more...]